Jakarta, Gizmologi – Lazada as an e-commerce in Indonesia provides tips for those of you who are running an online sales business. Menurut perusahaan terdapat peningkatan permintaan akan belanjaonlineyang menghadirkan peluang besar bagi penjual di e-commerce.
The big opportunities in this online sales business certainly need to be controlled well. This is because buying and selling transactions in an ever-changing landscape require guidance to assist in business decision making.
One key element in navigating the digital world is data. Mastering data helps online sellers make better business decisions and create personalized offers.
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Tips to Master Data So That Your Online Sales Business Runs Well
A survey conducted by Lazada found that customer loyalty and repeat purchases are most likely driven by a wider selection of products, competitive prices, convenience and a personalized experience. The same Lazada report shows that 94% of shoppers use Lazada's search function to find and purchase products, with 71% purchasing items through the 'Recommendations' feature which is tailored to each customer based on their behavioral patterns.
For Lazada sellers, there are various ways in which they can easily harness the power of data by using the resources available on the platform. The first tip from Lazada so that you can master data and grow your online sales business is to quickly monitor overall store performance by checking visitor traffic and sales data in real time on the application dashboard.
Untuk kamu yang bisnis jualan online pada platform Lazada bisa memanfaatkanfitur PromosiBerbayar Lazada untuk meningkatkan visibilitas produk ketika pembeli mencari kata kunci yang relevan. They can also leverage Lazada's Affiliate network to reach a wider audience outside the platform.
The second tip in developing an online sales business is to conduct in-depth product analysis to identify superior products and products that perform poorly. According to Lazada, understanding the performance of each product sold is also needed to develop a sales strategy. Dengan data kinerja, penjual bisa menentukan fokus promosi ke produk-produk menonjol ataupun prioritas kategori ke produk-produk dengan kinerjayang baik.
You also need to understand the main sources of traffic and identify the most efficient channels that drive the highest conversions. For those of you who open an online sales business on Lazada, you can check Lazada Business Advisor to find out this information.
“Every feature on Lazada is presented to support the business growth of every seller on Lazada. Lazada Business Advisor is designed to make it easier for sellers to track performance metrics, analyze customer behavior, and ultimately, refine sales strategies,” said Chief Business Officer of Lazada Indonesia, Stefan Winata.
Another thing in developing an online sales business is to analyze promotional performance and take advantage of the opportunities offered by the most appropriate e-commerce platform. And the next tip is to evaluate customer service performance from the chat response rate and time.
