Gizmologi.com
TRENDING
  • Buying Guides
  • Pixel 3 Review
  • Honor 8X Review
  • Android 9 Pie
No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
  • News
  • Reviews
  • How To
  • Apps
  • Devices
  • Compares
  • Games
  • Photography
  • Security
SUBSCRIBE
  • Home
    • Home – Layout 1
    • Home – Layout 2
  • News
  • Reviews
  • How To
  • Apps
  • Devices
  • Compares
  • Games
  • Photography
  • Security
No Result
View All Result
Gizmologi.com
No Result
View All Result
Home Insight

Adjust and Sensor Tower: 2023 Promises Application Growth Opportunities in INSEA

by Ronggo
June 11, 2023
in Insight
0
0
SHARES
1
VIEWS
Share on FacebookShare on Twitter

Jakarta, Gizmology – The massive development of digital applications has prompted Adjust to collaborate with Sensor Tower to present the India and Southeast Asia (INSEA) Application Market Report. Adjust, as a mobile marketing analytics platform, has reported so far for 2021, 2022, and the first month of 2023.

This report uses data analysis from 5.Top 000 apps on the platform that Adjust develops. Terdiri dari empat kategori utama, yakni game, fintech, e-commerce, dan entertainment.

In general, the mobile app market in INSEA is increasing rapidly as more internet users use smartphones for communication, entertainment, shopping, etc. India dan Indonesia termasuk dalam jajaran lima teratas di dunia dari segi tingkat pengadopsian smartphone berdasarkan volume penggunadanpersentase populasi. Di sisi lain, Malaysia, Singapura, dan Filipina berhasil meraihtingkat penetrasi internet sebesar 90%pada tahun 2022.

Despite fluctuations, the year 2023 generally promises a wide range of opportunities for applications in India and Southeast Asia. In fact, the mobile app market in INSEA is expected to experience significant growth in the coming years.

Read also: Facebook & Adjust Report: Games & Entertainment Apps to Grow the Most in 2020

Adjust Predictions for Mobile Marketers

Together with Sensor Tower, Adjust focuses on a few key categories that make a big impact on the local market. So app marketers will have an idea of what might happen in the rest of 2023 through information about industry trends and user behavior patterns. Later, this information can be combined with standardized practices to create a complete marketing strategy.

In the gaming category, Android usage still dominates in the INSEA market with 93% of users. Even so iOS actually has an advantage in terms of downloads per app. Meanwhile, in the Fintech category, Southeast Asia is a region that has a high adoption rate in the fintech/mobile finance sector.

In both the E-Commerce and Entertainment categories, the INSEA region has a high percentage of app adoption in both categories. Shopping app downloads are primarily Android-based in Thailand (61%), Indonesia (90%), Vietnam (63%) and India (96%), while iOS downloads are unique, surpassing Android downloads in Singapore (57%). The culture of shopping and entertainment into the digital realm is seamless and continues to evolve.

After exploring the regional data, Adjust also discovered the interesting fact that apps originating from the region make a major contribution in terms of fintech app downloads across different countries in the region. In particular, India shows strong loyalty to apps originating from the country, leading the way in volume share across the analyzed app categories. Session duration is good for all app categories, especially shopping apps in Southeast Asia.

In general, a long-term approach to user acquisition in the INSEA region will be very beneficial to mobile marketers in terms of revenue.

ShareTweetPin

Related Posts

Insight

Uncovering the Main Keys and Implementation of Digital Transformation in Indonesia

April 29, 2024
Business

Indosat and NVIDIA Spend Rp3 Trillion to Build AI Center in Solo, Let’s Take a Peek at the Technology!

April 7, 2024
Apps

Friendster is coming back? Let’s get nostalgic with its main features!

January 28, 2024
Insight

Samsung Gauss, an innovative AI generative that will revolutionize Samsung Galaxy devices

December 3, 2023
Insight

Indosat’s Steps to Meet Future Challenges

November 26, 2023
Insight

Know the difference between Deep Web and Dark Web, which one is more dangerous?

October 14, 2023
Next Post

Canon EOS R100: Entry Level Mirrorless, Very Simple Features

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • 31 Followers

Recommended

Telkomsel Kick-off IGC: The Largest Games Competition and Gamers Gathering in Indonesia

February 24, 2017

ZEISS and a Long History of Premium Lens Innovation

September 24, 2024

iPhone 13 Review in 2024: The Right Choice at a More Affordable Price

September 9, 2024

OPPO Find N2 Flip with Intuitive and Fashionable Design Impressed Indonesian Consumers

May 23, 2023

OMEN by HP, Gaming Ecosystem Presented by HP for Gaming Experience Satisfaction

August 15, 2017

Lazada Increases Sales of Fashion Items with Koleksi Taobao

September 26, 2017
  • About
  • Advertise
  • Privacy & Policy
  • Contact

DISCLAIMER

This demo site is only for demonstration purposes to JNews WordPress theme.

© 2018 JNews. All right go to their respective owners.

No Result
View All Result
  • Homepages
    • Home – Layout 1
    • Home – Layout 2
  • Reviews
  • How To
  • Apps
  • Devices
  • Games

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Malcare WordPress Security